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Tell Naked Juice You’ve Joined the Boycott!

It came as no surprise that a company like PepsiCo donated $2.5 million to defeat Proposition 37, the California Right to Know ballot initiative to label GMOs. But many consumers were surprised to learn that PepsiCo owns some of their favorite organic and “natural” brands, including Naked Juice, Tostitos, Tropicana, Tazo, Loóza, Izze, Sabra, Smartfood, Stacy’s, Mother’s and Near East.

Now it’s payback time. The Organic Consumers Association has called for a Boycott of Naked Juice. We’re also asking consumers to use the form below to send an email to Mike Torres, senior director of communications for PepsiCo, telling him you’re all done buying Naked Juice – or any other Pepsi brand – until PepsiCo and Naked Juice support GMO labeling.

Mr. Torres  provides strategic corporate and marketing communications direction for all Tropicana and Naked brands and specialty beverages. He’s also responsible for overseeing the brands’ social media. So after you send him an email, please visit the Naked Juice Facebook page and tell the company what you think about its betrayal of the consumer’s right to know.

Background: Naked Juice, the Naked Truth

Naked Juice is the subject of a class-action lawsuit for fraudulently promising that its beverage products are “100% juice,” “all natural,” and “non-GMO.”

The lawsuit says that Naked Juice uses soy ingredients that are genetically engineered “by design or by contamination.” (Naked Juice doesn’t use certified organic or verified non-GMO soy.)
It also accuses Naked Juice of  intentionally using misleading language to give consumers “the false impression that the beverage’s vitamin content is due to the nutritious fruits and juices, rather than added synthetic compounds.” According to the lawsuit, Naked Juice contains calcium pantothenate, synthetically produced from formaldehyde; Fibersol-2, a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company; fructooligosaccharides, a synthetic fiber and sweetener; and inulin, an artificial and invisible fiber added to foods to increase fiber content without the typical fiber mouth-feel.

The plaintiffs are asking for compensatory and punitive damages as well as an injunction against Naked Juice stating that its products are 100 percent juice, are all natural and that they contain no genetically modified organisms.

Your Letter: Dear
Mr. Torres,

Like nine out of 10 Americans, I believe genetically engineered foods
should be labeled. I deserve a right to know what I’m eating and feeding
my family.

When I learned that PepsiCo donated $2.5 million to defeat Proposition
37, a California ballot initiative to label GMOs, I immediately joined
the Organic Consumers Association’s boycott of the “Traitor Brands.”

At first, I didn’t think I bought Pepsi products. After all, I don’t
drink beverages made from genetically engineered high-fructose corn
syrup. And I don’t eat genetically engineered corn fried in partially
hydrogenated vegetable oils made from genetically engineered canola, soy
or cottonseed oil.

But then I learned that Pepsi owns some of the natural and organic
brands that I’ve been buying for years, including Tostitos made with
organic corn, Tropicana organic orange juice, Tazo organic tea, Izze,
Near East and Naked Juice.

I’m boycotting all of these brands now, until Pepsi comes out in support
of GMO labels and spends as much as they did to defeat Proposition 37
to win GMO labeling initiatives like Label It WA’s I-522.


Mike Torres

Senior Director of Communications, PepsiCo

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